WHAT IS A
SHORT FORM
VIDEO?

Definition

Reels, on Instagram, are up to 60-second videos with music, effects, and transitions, catering to TikTok-style content. TikToks, created and shared on the TikTok app, range from a few seconds to a minute, including lip-syncing, dancing, pranks, storytelling, and more.

Shorts, Reels, and TikToks are all forms of short form videos popular on different social media platforms. Shorts are vertical, short videos on YouTube, mostly last for 60 seconds, showing creative, entertaining, or informative content.

x4

More views than on usual, long form horizontal video content.

More viral potential than for any other form of video content.

x20

50%

Increase in subscribers on creator's channel within a month.

Examples

SHORTS, REELS,
TIKTOKS